BASF at Sustainable Brands London

Posted on Nov 16 2015 - 11:23am by John Peters

How a Breakthrough Product Portfolio Assessment is Changing Business Strategy and Yielding New Value

URBAN SPACE: BASF products are everywhere in your home

BASF, a Platinum Sponsor of Sustainable Brands, will be presenting the latest developments in its Sustainable Solution Steering™ project at the Sustainable Brands London event in Windsor (Nov 16-18).

BASF has systematically reviewed and evaluated the sustainability aspects of 60,000 product applications in the company’s portfolio. The analysis involved 2,000 experts, and resulted in more than a thousand specific action plans for improving the overall value-chain sustainability performance.

Each solution is assigned to one of four categories (Accelerator, Performer, Transitioner, Challenged) according to its contribution to sustainability. (

In 2014, 23 percent of BASF’s global sales were generated by ‘Accelerators’ – innovative products and solutions that make a significant contribution to sustainability.

To meet customer needs even better in the future and to secure long-term business success, BASF has set itself the target to further increase this share of sustainable solutions to 28 percent by 2020.

In his presentation on Nov 18, Dirk Voeste, BASF’s Vice President of Sustainability Strategy, will focus on how the evaluation results are influencing business strategy and how respective investments are being evaluated and justified.

Urban Space

BASF products are everywhere in your home. Where exactly and how these products contribute to sustainability, Sustainable Brands delegates will be able to discover at the “Urban Space” in the Activation Hub area.

About the Author