Canon, world-leader in imaging solutions, has risen to 26 place on the latest Interbrand Best Global Green Brands list, up from 30 place in 2013. The Interbrand report highlights Canon’s implementation of sustainable practices in 2012, including reducing CO2 emissions over entire product life cycles by nearly three times the company’s target, and collecting 310,000 tons of used toner cartridges globally since 1990, consequently reducing CO2 emissions by approximately 450,000 tons and avoiding the need for 201,000 tons of new resources.
The annual Interbrand Best Global Green Brands report is based on consumer research designed to examine the gap that exists between a brand’s environmental performance and consumers’ perceptions of that performance. In Canon’s case, that perception has improved considerably and the Gap Score has narrowed to +3.8 from +6.56 in 2013.
Susan Stuart, Sustainability Director, Canon Europe, Middle East and Africa, said: “Our commitment to sustainability helps us add value to customers in meeting their own business and sustainability goals. It connects us to society by enabling people to capture, document and record the world around them.
“Sustainability is a strategic imperative for Canon which is embedded deeply within our culture, as well as in our strategy and how we do business. Our approach is based on the Canon corporate philosophy of Kyosei, a Japanese word that means living and working together for the common good.”
Only companies featured on Interbrand’s annual Best Global Brands list are considered for the Best Global Green Brands report. To become one of the top 50 Best Global Green Brands, organisations must perform well in terms of both sustainability performance and consumers’ perception of it.