The CEOs of influential businesses and charities came together in London to launch The Big Energy Vision, a new long-term campaign to empower UK households to take control of rising energy bills.
The growing partnership committing to The Big Energy Vision includes Kingfisher, John Lewis, Home Retail Group, National Trust, Citizens Advice, Calor, uSwitch, Energy Saving Trust, TrustMark, Energy UK, UK Green Building Council, Global Action Plan, Willmott Dixon, and Groundwork. It is being coordinated by not-for-profit organisations Forum for the Future and Behaviour Change.
The initiative is being launched during Big Energy Saving Week following new research showing that energy bills are the top financial concern for households but that two thirds of people feel that there’s very little or nothing they can do about them. It aims to counter the frustration, confusion and distrust that currently dominates by highlighting positive, practical actions people can take. From smart meters and digital technology, to installing insulation and buying efficient appliances, from washing at 30C to switching tariffs, the partnership will present a coherent picture of the ways in which households can ‘use less, waste less and pay less’.
Sir Ian Cheshire, Group Chief Executive of international home improvement retailer Kingfisher plc whose brands in the UK include B&Q said, “Now is the time to take control of rising home energy costs. We need to move from a place where people are frustrated about their bills and feel there’s nothing they can do, to one where they feel that help is available to stop wasting energy and control their bills. We’re committing to a bold vision, working collaboratively to make it easier for everyone to use less, waste less and pay less for their energy.”
From today, the organisations in the partnership will be working together to communicate clear, simple and consistent messaging about the things people can do to control their bills and helping their customers, supporters and staff take action. Sitting behind this effort is a comprehensive set of ‘energy control’ tools and messages created by the group.
Organisations will now start to seed the positive narrative across a broad range of channels including websites, guides, social media, marketing materials, advertising, helplines and other customer communications.
David Hall, Executive Director of Behaviour Change said, “We know that changing consumer behaviour takes time but our partners are taking a long term view. Our aim is to reach every home in the UK with empowering and positive messages, establishing energy control as the logical response to rising bills.”
The campaign will be updating on progress in Spring 2015 and the partners behind the Big Energy Vision are keen for more organisations to join. If you’d like to be involved, get in touch on twitter using #energycontrol and #UseLessWasteLessPayLess, via the Energy Control website www.energycontrol.co.uk or by emailing A.Hay@forumforthefuture.org.