New UK textiles house Fable & Base takes on fast fashion

Posted on Sep 3 2014 - 7:30am by Sustainable News

New British printed textiles house Fable & Base builds a sustainable future.

Established by Kent based designer Francesca Baur, Fable & Base has a mission to create a self-sufficient microbusiness that is carbon neutral, ecologically sound and produces beautiful textiles that people can cherish for generations to come. It will provide studio-produced textiles that have been carefully sourced, hand-printed and made locally. Showcasing its first collection of stunning, sustainable and hand-printed textiles online, Fable & Base plans to launch a crowd funding campaign during October to raise funds for studio equipment.

Founder and designer Francesca Baur says: “Having witnessed the ‘slow food movement’ go mainstream in recent years, I’m keen to

Fable & Base has a mission to create a self-sufficient microbusiness that is carbon neutral, ecologically sound and produces beautiful textiles that people can cherish for generations to come.

Fable & Base has a mission to create a self-sufficient microbusiness that is carbon neutral, ecologically sound and produces beautiful textiles that people can cherish for generations to come.

promote the same ethos throughout my work to provide a sustainable future within the textile industry.”

She adds: “Through Fable & Base my aim is to create a narrative upon the cloth. By telling the whole story of the fabric, right from its origins with the farmers and weavers, I hope to provide complete transparency from seed to finished product.”

Fable & Base has high-profile support from figures such as Dragon’s Den investor Doug Richard, who believes that “…with Francesca’s impeccable green credentials and her breadth of vision in design, Fable & Base will pave the way to a brighter, ethical and sustainable future

Fable & Base has a mission to create a self-sufficient microbusiness that is carbon neutral, ecologically sound and produces beautiful textiles that people can cherish for generations to come.

in textile design.”

Founder Francesca Baur believes strongly in creating stunning, bespoke and ethically-realised designs made out of high-quality, sustainable textiles and printed used Soil Association approved water-based inks. Products and services will be made-to-order to minimise waste, and will include hemp and organic cotton fabric by the meter, cushions, soft furnishings and fashion accessories.

Francesca’s designs are strongly influenced by the natural form and mid-century Scandinavian design. Fable & Base’s first two collections are also informed by Baur’s European heritage, using the designs and colourways to tell a more personal story.

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