People who miss the shape and bright light of a traditional incandescent lightbulb will welcome the launch of Philips’ clear 40 watt
equivalent LED bulb. Providing 470 lumens output in all directions, the bulb combines the elegant shape and sparkling light of a traditional bulb with the long life (25,000 hours) and low energy consumption of LED technology. Philips claims that users can save up to 10 euros per year for every 40W bulb replaced. The Philips’ clear 40 watt equivalent LED bulb will be available in July and have a recommended selling price of 8.99 euros.