Trailblazing Cradle to Cradle online store expands product line with sustainable nursery favourite gNappies

Posted on Nov 11 2015 - 12:37pm by John Peters
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An online portal that specialises in products that have passed only the highest environmental standards continues to grow with the latest addition of gNappies, the earth-friendly compostable nappy range. Cradletocradlemarketplace.com (C2C MarketPlace) stocks only those products that have passed the rigorous Cradle to Cradle Certification Product Standard, a marque awarded to products striving for continual improvement across five categories – material health, material reutilisation, renewable energy/carbon management, water stewardship and social fairness.

Cradle to Cradle is the name given to describe products that have been designed so that every element or material used in its construction can be either recycled, reused, composted or consumed so they are essentially waste-free.

Cradle to Cradle is the name given to describe products that have been designed so that every element or material used in its construction can be either recycled, reused, composted or consumed so they are essentially waste-free.

gNappies joins other Cradle to Cradle Certified products that include household, homeware and clothing ranges from brands such as Brabantia, Jules Clarysee, Method and Trigema. Louise Roper of gNappies comments: “We’re delighted our products are now available on the Cradle to Cradle Marketplace, joining a growing number of others who are committed to finding a truly healthy, holistic and sustainable approach to creating everyday products. Our Cradle to Cradle Silver accreditation shows that it is possible to bring new thinking to waste intensive products such as disposable nappies.”

The average baby will get through 4,000 disposable nappies by the time they’re potty-trained, creating the equivalent of half a tonne of carbon dioxide. Add to this the estimate that it takes the conventional disposable nappy up to 500 years to break down and it becomes clear that gNappies are leading where others need to follow.

The Cradle to Cradle Certified Product Standard is administered by the independent non-profit Cradle to Cradle Products Innovation Institute. The Cradle to Cradle Certified™ Product Standard guides designers and manufacturers through a continual improvement process that looks at a product through five quality categories — material health, material reutilisation, renewable energy and carbon management, water stewardship, and social fairness. A product receives an achievement level in each category — Basic, Bronze, Silver, Gold, or Platinum — with the lowest achievement level representing the product’s overall mark.

Cradle to Cradle is the name given to describe products that have been designed so that every element or material used in its construction can be either recycled, reused, composted or consumed so they are essentially waste-free. The term was made popular by William McDonough and Michael Braungart in their seminal 2002 book Cradle to Cradle, Remaking the Way We Make Things, which is a manifesto for cradle to cradle design and gave rise to the development of the new independent Certification standard by McDonough and Braungart.

Brendon Rowen of Cradle To Cradle Marketplace comments “We’re super excited to welcome gNappies to our unique Marketplace. They join a growing number of forward-thinking businesses who are not content with making the world ‘less bad’ but rather 100% good. Cradle to Cradle design is the future and the future, thanks to gNappies, Brabantia and our other Cradle to Cradle Market Place partners, is here now”.

For further information visit Cradletocradlemarketplace.com

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